Property website, Zoopla, has confirmed that three major housebuilders will continue to use the platform to promote the benefits and boost buyer visibility of new homes.

Bellway, Bloor and Gleeson Homes are seeking to optimise their marketing to generate a flow of high quality buyers to support sales rates and greater ROI at a time when the home building industry is facing growing competition from the resale market.

With Zoopla consumer research showing that 70% of buyers are open to new builds, but only 7% explicitly look for them, the platform has invested in innovations to support its housebuilder clients.

Within its map-based search experience, new homes are highlighted, as well as promoted across the website’s most-viewed pages.

Zoopla is also the only property website in the country that enables consumers to search specifically for new-build homes which are part of the Own New – Rate Reducer and The Deposit Unlock Scheme, which enables buying a new home with just a 5% deposit.

Driving buying consideration for new homes

Products tailored specifically for the new homes market are designed to help housebuilders reach new audiences, including in-search ads, premium listings and featured developments, which increases the exposure of a development by pushing it higher up Zoopla’s search results page.

In-search ads have an average 57% uplift in clicks compared to a standalone new homes listing.”

In-search ads have an average 57% uplift in clicks compared to a standalone new homes listing and deliver nearly five times the number of impressions.

Alex Rose, Commercial Director at Zoopla, commented: “Zoopla is a vital marketing partner for home builders and we have been investing in a number of innovations to widen reach and ROI while also encouraging more would-be buyers to consider new build properties.

“It’s fantastic to see the uplift in lead quality we’ve delivered to housebuilders over the past year, and the team are looking forward to building on this further through close collaboration with our housebuilder partners in the months to come.”