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Agents too keen to bag a sale when doing viewings, say buyers

Negotiators are not providing enough information about properties during viewings reveals research commissioned by Viewber as it goes national.

Nigel Lewis

property viewings

Three quarters of all home buyers who have attended property viewings believe the agent showing them around was more interested in their sales commission than providing decent information about it.

That is the claim made by research commissioned by outsourced property viewings and inspection service Viewber today, two years after it started up. Viewber says it also now offers a national service after being set up in September 2016 by former Douglas and Gordon boss Ed Mead.

The company also claims its service is gaining traction and now has 300 estate agent clients and 1,100 registered users alongside 5,000 freelance personnel who do the viewings. Viewber is making hay among agents keen to cut their fixed costs as the market becomes tougher, and enables agents to offer viewing at times of day and evenings or weekends that many buyers now prefer and that their full-time staff members are unwilling or unable to attend.

Weekend viewings

The research by Viewber, which was conducted among consumers who have used their service, found that almost all preferred viewings after work or during weekends, 82% wanted to view homes when it suited them, not the agent while 81% don’t care who shows them around a property as long as they are armed with its details.

Ed Mead - Viewber - image“Most sellers and landlords naturally expect agents to conduct viewings whenever they’re asked, but we all know, especially if busy, that often just isn’t possible,” says Ed Mead (left).

“Viewber’s guarantee to do any viewing in the UK with 24 hours’ notice allows agents to make that promise, a significant consumer-focused step forward.

‘’For many agents the ability to cut fixed costs, whilst generating more income and increasing their reach, could mean the difference between thriving and going under.”

September 11, 2018

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