The online model does work. Only when a business spends millions of other people’s money, on marketing that has no message, is it fallible.
Russell Quirk and others deserves thanks for not being good enough at marketing. And he seems set on repeating the trick at KW.
Something tells me that here is a business with a different culture to the impatient and often incompetent previous incarnation. Online, despite some opinions, is not confined to under 10% market share. It just needed to be done differently.
The vendor just didn’t like you enough. There was perhaps some like, but not enough for them to trust.
The fee is often blamed for any agency losing the instruction. But there’s never a precise figure in the mind of the vendor when a Yes turns into a No.
That said, there’s some vendors that simply aren’t a good fit.…[Read more]
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