Rightmove’s half-year results report claims major progress in its drive to harness the much-vaunted and new ‘agentic’ AI technology.

The portal’s revenue increased by £14.1million or 7% year on year to £225.8million (H1 2025: £211.7million).

AI innovation

“Technology investment and AI deployments demonstrating ongoing strong innovation progress,” Rightmove says.

“Ask Rightmove” conversational experience across search and property listings is resulting in more informed consumers, higher engagement, and higher lead conversion.

“AI-enabled online agent valuation supporting c.50% total increase in unique valuation leads to estate agents; four new or enhanced products for new homes developers supporting 3x increase in direct appointments booked. 40% more technology product / enhancement releases in H1 year-on-year and 46 strategic AI initiatives in flight (December 2025: 31),” it says.

Overall operating profit of £148.2million increased 2% on H1 2025 (H1 2025: £145.4million), and underlying operating profit of £155.1million rose 3% compared to 2025 (H1 2025: £151.3million).

Increased value

Johan Svanstrom, Chief Executive at Rightmove (pictured), says: “Our platform continues to deliver increased value to partners and consumers.

“H1 2026 has seen strong business and product results: we delivered our highest H1 retention in more than a decade, agency membership grew 1% and our investment in agentic-powered solutions is showing results and coming on the back of strong foundations laid over the last few years.

“With vertical specialisation and trusted quality solutions at our core, we saw Online Agent Valuation support a c.50% total increase in unique valuation leads for partners.”

Share price

In February, the portal’s year-end results for 2025 showed revenue rose 9% to £425.1million, with growth driven primarily by agents and developers upgrading packages, adding extra features and increasing product usage.

Rightmove’s share price has fallen 42% so far this year, with a legal action over its estate agent fees perhaps contributing to the poor performance.

The case, which is being led by former Competition and Markets Authority (CMA) panel member Jeremy Newman, hopes to recoup fees on behalf of participating estate agents that could reach £1.5billion.

More on Rightmove

Industry commentary

Anthony Codling, MD of RBC Capital Markets, says: “Rightmove has, as ever, demonstrated impressive resilience in the face of an uncertain housing market, with H1 results in line with market expectations on revenue and a touch ahead on underlying operating profit.

“The revenue guidance reduction is entirely a function of the well-flagged New Homes weakness, not a demand problem in the core Agency business, and profit guidance remains.

“We continue to believe that Rightmove is an AI winner not a loser, with concrete evidence emerging that “Ask Rightmove” is driving higher engagement and lead conversion, and the shares remain materially undervalued at current levels. Rightmove does not control the ebbs and flows of the underlying housing market, but it is building products that have increased its share of time spent on portals and that lays down the foundations for future profit growth.”