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Dezrez hooks up with Boomin and Zapier for its 20,000+ agents

Leading estate agent CRM strikes deals with soon-to-launch portal and automation platform Zapier for its customers.

Nigel Lewis

dezrez boomin

Leading industry CRM platform Dezrez has made two major integration announcements over the weekend including agreements with both soon-to-launch Boomin and workflow automation platform Zapier.

The Boomin agreement will enable Dezrez’s agents to join the portal via their CRM suites and, if they do, give them full Platinum status, while the integration with Zapier gives its customers access to the platform’s workflow automation tech.

Justin Morris image“Our technology and open API enables the best integration with the Boomin platform of any CRM provider, and provides Rezi agents with a richer, deeper and 24/7 view of the customer and the market,” says Justin Morris, CEO of Dezrez (left).

“This will boost transaction levels and ultimately agents incomes.”

Dezrez is also using both deals as a carrot to entice agents to upgrade from its legacy products to the cloud-based Rezi platform.

The deal with Zapier enables agents to automate many of their more mundane tasks if they sign-up or upgrade to Rezi.  For example, agents can set up an automatic workflow to add new properties to Instagram when they become available or send welcome text messages or emails to clients.

Ross Liddell, Commercial Director at Dezrez, said: “We wanted to build a product that puts a powerful workflow engine, automation tool and ability to integrate with other products in the hands of the agents, rather than wait on us or a developer to build for them.”

“We have had some unbelievably positive feedback from agents that love what they are now able to do.”

December 7, 2020

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