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OnTheMarket signs deal with property data platform Sprift

Two companies say portal's member agents will benefit from free property reports to help win instructions and complete listings accurately.

Nigel Lewis

sprift onthemarket

Property data specialist Sprift has signed an exclusive commercial contract with portal OnTheMarket, it has been revealed this morning.

The deal will see OTM agent customers provided with Sprift’s Market Appraisal Guides for free via the portal’s Expert service to help them win instructions.

This service normally costs £125 a month for sales and lettings agents.

Sprift’s reports can be customised by agents for each valuation and will contain an extensive range of property data, which will help them to secure more valuations and win more instructions.

Six weeks

The functionality will be released to all OnTheMarket agent customers within the next six weeks.

To date, there are over 28 million UK residential properties stored on the Sprift platform and, since its launch in 2016, the company has produced reports on over 1.3 million properties for its clients, using data from official and trusted sources including Ordnance Survey, Royal Mail, Google, Land Registry and Ofsted, augmented by Sprift’s proprietary data sets.

The announcement is part of a drive by OTM to offer agents sales and lettings proptech which started in March with the acquisition of Teclet.

onthemarketJason Tebb, CEO of OnTheMarket, says: “Providing enhanced data and market intelligence for agents is a priority for OnTheMarket and we’re very pleased to partner with Sprift to offer our agents ‘best in class’, free and easily generated data-rich Market Appraisal Guides.

“Working with the Sprift team closely over the past few months, we’ve been consistently impressed by their approach and ambition.”

Matt Gilpin, CEO of Sprift, adds: “We share OnTheMarket’s vision for empowering agents via the use of property-centric data and it is clear that the ambitions of both companies are absolutely aligned.

“We are delighted to work with another business that has the same appetite for innovation and growth and is committed to change and evolution for the benefit of estate agents and consumers alike.”

May 13, 2021

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