Nelly Berova

Nelly Berova is a property industry marketing expert and Managing Director of digital marketing agency, Art Division.

Nelly Berova

19th Jan 2026
0 626

Achieving high quality estate agent content in the age of AI

Creating content with AI can make your life easier, but to be effective quality is everything, says digital marketing expert,…
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Columns

8th Nov 2025
0 833

What are the pros and cons of writing blog content with AI?

AI is becoming a part of life at work and home, but how far should you use it in a…
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Columns

17th Oct 2025
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What is generative engine optimisation for estate agency websites?

If you’re serious about search, says Nelly Berova, then you need to know how GEO optimises your estate agency website…
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Nelly Berova

6th Sep 2025
0 441

DIGITAL MARKETING: Essential components of a lead-generating property website

A function of your property website is to generate and convert leads, but there’s more to it than meets the…
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Nelly Berova

18th Aug 2025
0 1,223

Top eight SEO ranking factors for estate agent websites

If you’re wondering how the Google algorithm chooses which estate agent websites to rank highly in the search results, Nelly…
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Nelly Berova

11th Jul 2025
0 1,246

7 types of estate agency marketing content that really work

Varying your agency marketing content helps you reach niche audiences, match form to channel and reinforce your message, says Nelly…
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Nelly Berova

18th Jun 2025
0 519

What Google’s algorithm update means for estate agency content creation

If you use AI tools such as ChatGPT to create content for your estate agency website, changes to Google’s experience…
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Columns

15th May 2025
0 1,513

ADVICE: How to get more Google reviews for your estate agency

Nelly Berova looks at why Google reviews are important for your agency, how to get more and what to do…
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Nelly Berova

7th Mar 2025
0 1,217

How to analyse an estate agency website’s SEO – step by step

If you’re wondering why your estate agency website isn’t getting the hits you were hoping for, start with an analysis…
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Nelly Berova

15th Feb 2025
0 1,099

GUIDE: Content marketing strategy for estate agents

Successful content marketing for estate agents requires a clear strategy with specific goals designed around your audience. Read these top…
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Government considers Help to Buy revival

How about helping all the poor first time sellers who overpaid for their new homes by 10% because of the last HTB scheme!!!!! They are still strugglin...

Rightmove shares hit five-year low amid anger over fee hikes

Rightmove feels like a necessary evil for independent agents like myself. The disparity in pricing is stark – corporate chains with multiple branches...

AI will make the whole Rightmove concept completely redundant and they know it hence cashing as much money as they can with no regard whatsoever for A...

‘No-one talks about rogue tenants’ – landlord campaigner tells The Neg

The leftie Government believe their own rhetoric. Why else did they waste time sabotaging all of The House of Lords amendments to The Renters Rights A...