Nelly Berova

Nelly Berova is a property industry marketing expert and Managing Director of digital marketing agency, Art Division.

Nelly Berova
6th Sep 2025
0 69
DIGITAL MARKETING: Essential components of a lead-generating property website
A function of your property website is to generate and convert leads, but there’s more to it than meets the…
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Nelly Berova
18th Aug 2025
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Top eight SEO ranking factors for estate agent websites
If you’re wondering how the Google algorithm chooses which estate agent websites to rank highly in the search results, Nelly…
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Nelly Berova
11th Jul 2025
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7 types of estate agency marketing content that really work
Varying your agency marketing content helps you reach niche audiences, match form to channel and reinforce your message, says Nelly…
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Nelly Berova
18th Jun 2025
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What Google’s algorithm update means for estate agency content creation
If you use AI tools such as ChatGPT to create content for your estate agency website, changes to Google’s experience…
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Columns
15th May 2025
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ADVICE: How to get more Google reviews for your estate agency
Nelly Berova looks at why Google reviews are important for your agency, how to get more and what to do…
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Nelly Berova
7th Mar 2025
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How to analyse an estate agency website’s SEO – step by step
If you’re wondering why your estate agency website isn’t getting the hits you were hoping for, start with an analysis…
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Nelly Berova
15th Feb 2025
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GUIDE: Content marketing strategy for estate agents
Successful content marketing for estate agents requires a clear strategy with specific goals designed around your audience. Read these top…
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Nelly Berova
6th Feb 2025
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GUIDE: ‘Why estate agents should outsource their marketing’
Looking to grow your estate agency? Outsourcing your marketing might help you scale up – letting you concentrate on the…
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Nelly Berova
28th Jan 2025
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How effective is email marketing for estate agents?
Email marketing is by far the best way of getting a great return on investment of any marketing tool, whether…
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Nelly Berova
18th Nov 2024
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Digital marketing trends for estate agents to watch out for in 2025
From AI to local marketing, voice search to video, marketing expert Nelly Berova looks ahead to the digital marketing trends…
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Mayor renews push for rent control powers in London

From everything we've seen of Sadiq Khan, he will just stick his fingers in his ears and bellow "la la la" if anyone asks him to consider basic econom...

It amazes me that the more that politicians and the treasury do not realise the more landlords profits are squeezed the less tax they have to pay. For...

Should the State be stamping on the brake of rent controls (which don’t work), when it still has its foot hard down on the accelerator that drives ren...

BREAKING: Rachel Reeves considers staggered Stamp Duty payments

Interesting theory. If it's a lower upfront cost this will certainly help families and it would probably kick the market into gear. Anything that is s...