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Exclusive: Former Countrywide chief John Hards joins Rightmove challenger OpenBrix

Industry big beast says new tech platform enables agents to have their own ‘sovereign identity’ online.

Sheila Manchester

OpenBrix, a new challenger portal, has announced that John Hards has joined its board. John brings extensive experience to the table with his background and prominent role in the industry, for which he was awarded a lifetime achievement award from The Negotiator.

John said, “I have worked alongside the team at Openbrix for some months and find it both a refreshing and an exciting opportunity to be involved with this development.

It is a unique portal based on next generation technology that will enable tenants to have their own sovereign identity that will carry their data including rental credit history. This brings a genuine solution to the portal space whilst providing many additional benefits at a fixed and affordable cost”.

Data is the new gold

Adam Pigott, its CEO, said, “UK agents are, on the whole, fed up with the way the portals have treated them. No rate cards, no level playing fields and no trust. Agents know that their data, being the new gold, is captured and sold.

“The same happens with the applicant’s data that enquire about a property and then the agents get a huge bill for the privilege of placing their hard-fought instructions onto the portals. Going forward, portals have to change and bring real value and more to the table for the agents as well as the end-users.

“I have known John for a number of years and I have never met someone within the property industry who is so well respected. His knowledge is second to none and we are truly privileged to have him on board.

“It is fabulous to have someone so knowledgeable and grounded to help me remain focussed on what agents really need. We are 100% committed to deliver a product that gives value to the end-users but also, and at long last, can bring value to the agents.”

OpenBrix is built on blockchain and offers a global first of a B2C ledger for tenants to hold their own data. Tenants will hold their own sovereign ID, their pre-verified Right to Rent data, have an immutable record of their rental payment history and have the option of having these rental payments read by OpenBrix’s partner, CreditLadder, to influence their credit histories and Credit scores by Experian and Equifax.

April 17, 2020

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