Estate agent marketing platform BriefYourMarket has received an undisclosed but ‘significant investment’ from former LSL director and co-founder David Newnes.
Newnes left LSL four years after being part of the management buyout team that purchased a clutch of businesses including estate agency Your Move and surveying platform e.surv from Aviva in 2010.
The 60-year-old says he has been working as a non-executive director with BriefYourMarket since 2016, and used its services while at LSL.
“This is a really exciting tech business that is growing rapidly,” he says.
“I’ve enjoyed working with the business over the last 18 months and can see the huge opportunity that it has ahead.
“In a tough market, the organisation with the best marketing and the largest market share wins – and still makes profits.
“BriefYourMarket.com helps companies achieve this and [was] a “PropTech” business before the term even existed. The business provides unique, tailored, multi-channel, highly cost-effective, marketing solutions.”
Newnes has invested in or helped steer several businesses and organisations since he left LSL including app-based concierge firm AskPorter and hotel chain Berkeley Inns. He is also a director of industry charity Agents Giving.
Damon Bullimore, CEO of BriefYourMarket (left), says: “David’s experience has already made a real difference to the business, helping make our entire offering much richer, which will undoubtedly equate to a higher return on investment for all our customers.”
BriefYourMarket was established in 2008 by Bullimore and Rick Palmer, both of whom held senior positions at Midlands estate agency Ashley Adams prior to starting up the company.