A leading estate agent MD in London has criticised Rightmove for its attitude to his agency and said that Boomin has a real chance of disrupting the portal.
Steve Wayne, who runs estate agent firm Benjamin Stevens, says he’s unhappy about how the portal has been ‘belligerent’ in the way it has refused to engage with his agency about pricing or negotiate on fees.
“While we appreciate what they did for us over lockdown, we haven’t spoken to any of our reps for the last six months and that this cannot continue,” says.
“It comes as no surprise to me that there are a few challengers coming onto the market.
“The problem with that is there suddenly seems to be more and more challengers but none of them really stand out individually as strong competition to challenge Rightmove.
“The industry really needs to just one of those challengers for it to really make a difference and impact on Rightmove’s dominance.”
Wayne says he’s been shown Boomin, which is due to launch any moment, and he believes they are trying to do ‘something different’.
“With the money you would expect the Bruce brothers to put behind it, and if they can use their marketing and know-how from the Purplebricks days, perhaps they can really make an impact.
“Ultimately, it’ll come down to what consumers and not estate agents think.”
Wayne made the comments after speaking on a national Leaders Council podcast alongside football legend Geoff Hurst, which brings business and other sector leaders together online.
Steve adds: “I was delighted to be involved in this podcast. Over the last 12 months working within the property industry has felt like a rollercoaster ride, and I was privileged to demonstrate how we navigated those highs and lows. We hope it is listened to as widely as possible.”