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Michael Bruce’s ‘Boomin’ LaunchB property project revealed

The new business under development by the Purplebricks founder, Michael Bruce, has been partially revealed as the company's 'teaser' campaign continues.

The Negotiator

Birmingham-based LaunchB today has revealed the brand name of its new venture, which promises to transform the property market in a way which, the limited details published today suggest, sound distinctly portal-like.

The business will trade under the name Boomin and also has Michael’s brother Kenny on board as an investor, he recently revealed.

Gary Barker, former CEO of the Reapit Group and a highly respected figure with more than two decades in the property industry, was named earlier this month as CEO of the new venture. Boomin has revealed its proposition:

Transforming the property market for everyone and promises to be the most agent and customer centric solution ever created, putting agents at the forefront of determining the future rather than needing to react to it.”

• Open the market and get more people moving

• Get customers engaging with agents like they used to

• Increase revenues – during and long after the transaction

• Give agents unprecedented life-long brand exposure

• Increase productivity, giving agents more time to do what they love

• Power a transformational experience for everyone – building loyalty

• Support, promote, advertise and enhance the profile of Estate Agents

Boomin is inviting agents to register their interest to find out more and has recruited an impressive senior leadership team to work under Barker and Executive Chairman Michael Bruce.

Phil Lloyd, who joined Boomin as CMO in January 2020, is a highly experienced marketeer with a strong track record of helping to grow technology businesses and creating powerful, established brands. He left the role of CMO at carwow, one the UK’s fastest growing technology start-ups, to join Boomin. He was previously the Global Head of Advertising at Paddy Power Betfair Group PLC (now known as Flutter), was headhunted to a successful Silicon Valley tech start-up, and has grown household brands at well-known creative agencies BBH and AMV BBDO.

James Kydd, one of the UK’s leading and most respected advertising experts, has also joined Boomin, teaming back up with Michael and Kenny Bruce and working closely with Phil to help make Boomin a major brand. James has been named as one of the UK’s marketing visionaries and spent 15 years working with Sir Richard Branson at several Virgin companies, including as Director of Brand and Marketing at Virgin Media, where he signed up Kill Bill star Uma Thurman to front a rebrand after its acquisition of Ntl:Telewest. He was a pivotal figure in the launch of Purplebricks, becoming Marketing Director of the innovative online estate agency, and has advised several leading brands, including ufurnish.com and TravelLocal.

The new COO is Andrew Stewart, who has been recruited from the innovative online car dealership platform, Cazoo, where he was Partnerships Director, focused on delivering an unbeatable customer experience and fostering long-term relationships to create additional revenue. Previously, he was Marketing Services Director at Zoopla, Market Insight Manager at Microsoft and Group Head at ITV.

Link to Proptech newsGary Barker (left), CEO of Boomin, says: “I am thrilled to be working with such an amazing team to launch a unique business, which will have a transformative impact on the property market. We have attracted world-class talent and are creating a powerful new brand, supporting agents, generating new revenue for them, and engaging customers in a new and enduring relationship. I am looking forward to sharing more of our plans in the coming weeks and sharing our vision to open the market to all”.

Michael Bruce, Executive Chairman of Boomin, said: “The strength and depth of the team that we have managed to attract is remarkable, it is a genuine privilege to be working with people who share our vision and have the energy and experience to do transformational work that makes a difference to so many other people’s lives. We are proud to launch our brand name, which best describes how we want to see the future for the property market for everyone”.


July 22, 2020


  1. We want to create an environment where Estate Agents are:

    Empowered to deliver exceptional experiences
    Respected and rewarded for the work they do
    Able to create lasting relationships with their customers.

    I’m sure these guys are very good at what they do but if all it does is just as they are saying above then it doesn’t offer anything new to what we already do for our customers and clients. We already have an incredibly successful business but if they can genuinely and honestly make it better then I’m all ears.
    I think they need to be a little less cloak and dagger and tell us what the product is. In our Industry we constantly hear about transformational products but don’t think I’ve ever seen one that has changed things very much for our business if at all. 😏

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