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Estate agent helps launch innovative online mortgage brokerage

Co-founder Adam Horton says Rippled helps estate agents offer their customers a streamlined and digital-first service.

Nigel Lewis

rippled mortgage broker

An estate agent in the East Midlands has co-founded an online mortgage broker which has plans to go national with its service once the platform is established in the region.

Adam Horton (above, right), who runs hybrid estate agency Hortons based in Loughborough, Leicestershire, has launched Rippled with financial services adviser Daniel Smalley (above, left).

The pair, who have worked together in the past, say it is a ‘digital first’ operation that streamlines many of the processes that usually require a face-to-face meeting and is free for consumers to use, employing a no-fees model.

They also say they are confident that the platform will disrupt the mortgage industry by offering both agents and consumers an alternative to the usual financial services model.

The mortgage broker has been backed by tech start-up incubator Featured, led by Peter Watson.

Significant impact

He says: “By utilising Adam’s experience within the estate agency market, Daniel’s mortgage and financial services experience, as well as Distract’s marketing expertise, we have all the elements needed to make a significant impact.”

Although the purpose of Rippled is to offer mortgage applicants a tech-led brokerage service, Smalley tells The Negotiator that as well as being offered via Hortons, several other well-known estate agencies in the region are using the platform.

“We’re not offering a white-labelled mortgage broker service at the moment but providing agents with a co-branded tailored digital-first capability,” he says.

Horton adds: “The East Midlands property market has been crying out for easier to access mortgage advice for years.”

March 29, 2021

One comment

  1. I wish you every success with your new venture. Being home based in the East Midlands too, some services are a bit harder to access being semi rural. Covid has certainly created some new opportunities and made us think harder about service delivery and removing age old road blocks. Do get in touch to see if any collaborative opportunities exist between your Company and ours at Property Searches Direct Ltd.

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