An estate agent in the East Midlands has co-founded an online mortgage broker which has plans to go national with its service once the platform is established in the region.
Adam Horton (above, right), who runs hybrid estate agency Hortons based in Loughborough, Leicestershire, has launched Rippled with financial services adviser Daniel Smalley (above, left).
The pair, who have worked together in the past, say it is a ‘digital first’ operation that streamlines many of the processes that usually require a face-to-face meeting and is free for consumers to use, employing a no-fees model.
They also say they are confident that the platform will disrupt the mortgage industry by offering both agents and consumers an alternative to the usual financial services model.
The mortgage broker has been backed by tech start-up incubator Featured, led by Peter Watson.
He says: “By utilising Adam’s experience within the estate agency market, Daniel’s mortgage and financial services experience, as well as Distract’s marketing expertise, we have all the elements needed to make a significant impact.”
Although the purpose of Rippled is to offer mortgage applicants a tech-led brokerage service, Smalley tells The Negotiator that as well as being offered via Hortons, several other well-known estate agencies in the region are using the platform.
“We’re not offering a white-labelled mortgage broker service at the moment but providing agents with a co-branded tailored digital-first capability,” he says.
Horton adds: “The East Midlands property market has been crying out for easier to access mortgage advice for years.”