Alto Software Group (ASG) has added another big name to its top team, appointing partnerships powerhouse Stu Pick as its new Director of Partnerships.

Stu is well-known in SaaS circles and brings more than 14 years’ commercial firepower and experience, including senior roles at NetSuite, Brightpearl and Sage. Most recently, he helped drive over 50% of new business revenue through partnerships across Sage’s acquired retail brands, building high-impact alliances and unlocking serious growth.

This appointment signals a shift in Alto’s approach to partnerships and a clear move away from the restrictive models the market has come to expect.

“Partnerships should be a growth engine – not a gatekeeping exercise,” said Stu. “I’m here to build a partner ecosystem that’s open, easy, and built around what agents actually want – real-time integrations with any tool they need, real freedom to choose their stack, and a much better experience for our customers – and theirs. I’m here to build the kind of ecosystem that helps agents win.”

Strategic alliances

As Director of Partnerships, Stu will lead on integrations, strategic alliances, and co-innovation opportunities that put partner success at the heart of Alto’s go-to-market strategy.

“Stu’s the real deal – strategic, commercial, and relentlessly focused on value,” said CEO, Riccardo Iannucci-Dawson. “He knows how to build partnerships that move the needle, and support our customers. He’s a perfect fit for what we’re building at Alto.”

The move marks the latest hiring play for Alto following the recent arrivals of Executive Chair, Derek O’Carroll, and Chief Revenue Officer [CRO], Nick Shaw, with the business doubling down on both strategic hires alongside AI-powered innovation to help agents save time, serve better, and grow faster.