Winkworth appoints Lawrence Brown to lead Pimlico office

Lawrence Brown takes up the role of Director at Winkworth’s Pimlico office, bringing extensive knowledge of the local market.

LAWRENCE BROWN AS DIRECTOR WINKWORTH PIMLICOWinkworth has appointed Lawrence Brown as Director of its Pimlico office, bringing more than 20 years of experience across the UK property market.

The appointment marks a return to familiar territory for Lawrence, who previously lived in Pimlico for more than five years and spent a decade working in the local market. He will lead the office with a focus on building on Winkworth’s reputation across Pimlico and Westminster.

Brown began his career in lettings before joining Chestertons, where he became Area Director, overseeing 11 Prime Central London offices, including Pimlico. After spending time overseas, he returned to the property industry, holding senior positions at agencies across Devon, Cambridge and Essex.

His experience spans a broad range of property, from prime city apartments and waterfront developments to country houses and rural estates.

Brown said: “Pimlico has always held a special place in my heart, and it is wonderful to be returning to the area to lead such a well-established local office and an exceptional team.

“For me, great estate agency is about far more than property alone. It’s about people, relationships and earning trust through honest advice and delivering on your promises.”

Strengthening local presence

Winkworth says the appointment will further strengthen its presence in Pimlico and Westminster. The area’s lettings market has continued to perform strongly, with several homes achieving record rental values, according to the agency’s Autumn 2026 Prime Central London Market Update.

Dominic Agace, Chief Executive of Winkworth, said: “Lawrence is exactly the kind of experienced and respected leader who will make a real difference for clients across Pimlico and Westminster. His extensive knowledge of the prime property market, combined with his commitment to exceptional customer service, makes him ideally placed to lead the team.”

He added that the appointment reflects Winkworth’s commitment to developing talented operators and attracting experienced people across its network.


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