New London agency launches with focus on design-led homes
Andreas Abasaid launches London agency, Orato Estates, to represent distinctive homes with a selective, design-focused approach.
A new ’boutique’ London agency has launched with a focus on residential properties where architecture, interiors and design play a central role.
Orato Estates has been founded by Andreas Abasaid (main image) and is targeting distinctive homes, from restored period properties and architecturally interesting spaces to individually designed interiors.
The agency says it will take a selective rather than volume-led approach, building a portfolio of properties that it believes stand apart from more conventional residential stock.
Abasaid, who has a background in luxury marketing, creative industries and entrepreneurship, said the agency was created to offer a different approach to marketing distinctive homes.
“We wanted to create an agency for the homes that don’t necessarily fit neatly into the traditional property box,” he said. “The homes where you walk in and immediately feel that someone has cared about every detail.”
A different approach
Orato says its approach will combine residential estate agency with an editorial and design-conscious style of marketing, with the initial focus on London.
The agency will work with private vendors, developers, architects and interior designers to identify properties that fit its portfolio.
Its philosophy is centred on the idea that ‘some homes are special because someone has put love into them.’
Orato combines residential property with Abasaid’s background in luxury marketing, creative industries and entrepreneurship, bringing a more editorial and design-conscious approach to the presentation of homes.
The agency is initially focused on London and will offer sales and lettings services to private clients and property professionals.