Agencies & People
News covering the businesses, activities, people and personalities in estate agency and letting agency and wider residential property industry.
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‘Four figure’ cash sum stolen from Essex estate agency in broad daylight
Griffins issues statement saying no staff were seriously injured or weapons used during robbery as police appeal for witnesses.
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Ewemove offers redundant LSL staff free franchises and £24k loan
As hundreds of Your Move and Reeds Rains staff face losing their jobs, hybrid agency says it has agreed deal with parent company to finance franchise offer.
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Reeds Rains closures: trading one day, gone the next
Just days after announcing that it would close 43 offices across the UK as part of a wider network reduction, branches have already begun closing and staff laid off.
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High street agents regaining ground from Purplebricks, report claims
Figures from The Advisory based on Zoopla data reveal the extent of Purplebricks' dominance of hybrid sector, but traditional agents are fighting back.
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Has Purplebricks turned the corner in Australia?
Despite recent setbacks in Australia, Purplebricks’ new CEO in Oz Neil Tavender has come out fighting, claiming that the business is growing and that 90% of its customers say they would use the hybrid agency again. Tavender has made the comments as he revealed that Purplebricks has hired oddly-named local digital agency King Kong to increase the rate at which people book appraisals. “We know that once we get a lead, our real estate agents have an extremely high rate of conversion,” he says. “As a disrupter in the real estate industry, we needed a campaign to match our agile, results-focused approach. So King Kong was the perfect fit.” Gorilla marketing The Melbourne-based digital agency has been creating marketing strategies and campaigns across a range of platforms including Google Ads, YouTube and Facebook. As The Negotiator reported last month, this digital marketing push coincides with a new advertising campaign launched by Purplebricks recently that aggressively savages Australia’s traditional estate agents, fronted by TV property expert John Du Bois. Both initiatives are attempts by Tavender to turn the business around, including the recruitment of more local property experts. Last year numbers dropped from 105 to 88 but research by The Negotiator…
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Venmore celebrates a ‘triumphant finale to the year!’
Venmore Auctions reports that its latest auction was a roaring selling success, placing the Liverpool auction house at one of the top rankings in the country.
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Martin & Co parent company increases spend on Google as its dismisses hybrid threat
Full year trading update for 2018 reveals a doubling of leads from Google pay-per-click advertising and increased profitability at Ewemove.
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Your Move and Reeds Rains staff face redundancy as LSL plans 43 branch closures
Parent company blames UK and geo-political uncertainty on its restructure which will include closing, franchising off or merging over 120 branches.
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Belvoir begins its first ever TV advertising campaign
Franchising giant's 30-second advert will be shown 400,000 and is expected to reach 700,000 people.
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We found him! Missing estate agent said to be living with parents
The whereabouts of missing estate agent Lee Clarke have been revealed after an associate told The Negotiator that he has returned to his home town of Windsor and is now living with his parents. 40-year-old Clarke’s business Berkshire Estate Agents was picketed by angry tenants and landlords recently after Clarke is alleged to have disappeared with funds owed to clients. He is also being sought by Trading Standards after ignoring orders by The Property Ombudsman to return funds to several clients. Berkshire County Council (BCC), which is the local trading standards authority, said it was also aware that his company was no longer a member of a redress scheme and is liable to a £5,000 fine. Disappeared Our source says Clarke has been threatening both friends and family who have tried to find out what is going on, and therefore wishes to remain anonymous, but says Clarke initially disappeared with his girlfriend to a rented property on the Wirral. “He came across as a bit of a cheeky chappy and I got on with him OK but he would often boast about doing big deals and was often quite aggressive,” the source says. Clarke and his girlfriend then travelled to…
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