Strutt & Parker creates new role to target prime city markets
Former Knight Frank partner Louise Glanville will lead a new national role focused on growing Strutt & Parker's presence in key regional city markets.
Strutt & Parker has appointed Louise Glanville as its first Head of National Town and City Markets, as the agency looks to strengthen its position in some of England’s most sought-after regional city locations.
Glanville (pictured) joins as a Director after almost a decade at Knight Frank, where she was a Partner and Head of the Exeter office. The move also marks a return to Strutt & Parker, where she began her property career in the agency’s New Homes team.
The newly created role sits within the National Country House Department and reflects a strategic focus on expanding its super-prime offering in key cathedral and university cities, including Oxford, Cambridge, Winchester and Exeter.
Glanville will strengthen our presence in those cathedral cities where the lines between town and country living are increasingly blurred.”
Bridging town and country
Working closely with local offices, Louise will focus on strengthening links between city and country markets, identifying opportunities for clients whose housing requirements span both sectors.
Oliver Custance Baker, Head of the National Country House Department, said: “Louise brings a superb track record, combining strong commercial instinct with the understanding of how to support the growth of a high-performing team.
“She will be instrumental in strengthening our presence in those cathedral cities where the lines between town and country living are increasingly blurred; where you can find homes with the scale and character of the countryside, in the heart of the city.”
Commenting on her appointment, Glanville said: “I am delighted to be returning to Strutt & Parker at such an exciting time for the business. I’m looking forward to working with colleagues across the country to build on their existing network and help drive the next phase of growth in these prime city markets.”
The appointment forms part of a wider investment programme by Strutt & Parker’s parent company, BNP Paribas, which has included senior recruitment, the launch of a London broker team and a recent rebrand.
