Agency giant rolls out novel automated branch-to-branch referrals system
nurtur's new platform will connect all agents across each network and increase the number of potential applicants and gain more instructions across the entire group.
Estate agency giant the nurtur.group has launched the first phase its Automated Referral System which is being rolled out across the agent networks within the group.
Damon Bullimore (main picture), CTO of nurtur.group, reckons that the new system will have the power to transform the Fine & Country and The Guild of Property Professionals networks by unlocking the housing market and driving additional revenue to agents within the group.
HARNESSING
He says: “Essentially the referral system will connect all agents across each network, broadening the funnel of potential applicants and harnessing the power of being a part of a UK wide network to gain more instructions and potential earnings across the entire group.”
And he adds: “The nurtur.group Referral System offers agents the opportunity to automate the referral process to increase referrals and limit manual updates, making referrals between agencies an automated revenue generator.
“Removing much of the manual inputs will give agents some valuable time back to focus on other aspects of the business that produce revenue.”
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The Referral System is able to identify out of area applicants and suggest the agent refer them to another agent, which means that no referrals will be missed.
Bullimore says: “The system looks at every applicant the agent registers to determine whether they live within their area. The system will also recognise status updates made by the agents within their CRM and will automatically update the information in the referral system.
“This way, the referring agent will always have an updated progress report on the referral. The system will also automatically recognise when a property has been sold, making sure that there are no delays for the referring agent in receiving the referral fee.
“Having proptech innovators within the group has enabled us to continue to develop and create products and services that will save agents’ time, while increasing revenue and driving business forward.”
I must declare an interest being a NED for the nurtur.accelerator, but what Damon and the rest of the team are doing is digitally knitting together the membership of the group. Big data used to be a buzzword, doing useful commercial applications off the back of it is now at the forefront of ensuring increased profitability set on auto-pilot. Technology is a huge enabler, and the referral system is a perfect example of a membership organisation using its realestate DNA to solve key problems.
In a fast evolving property world where the public is exceedingly tech savvy and demand the highest UX, agents need either to develop their own solutions or be part of a family that does that for them. Doing nothing and thinking it is business as usual is no longer an option.
They did this for guild agents nearly 20 years ago in a basic form.