Guild reports ‘thousands of referrals’ via network
Guild of Property Professionals chief Iain McKenzie says its referral system has generated 2,086 referrals for its network since the start of the year.
A lead generation tool produced by The Guild has already generated 2,086 referrals for its members in 2024.
Iain McKenzie, CEO of The Guild of Property Professionals says agents often face limitations when clients have properties outside their main trading area. The referral platform provides a solution, enabling members to refer clients to Guild agents in other regions.
He gives the example of Willmotts Real Estate Agents, a West London agent that received a referral from James Estate Agents in Coxley Green.
Willmotts director William Taper explains: “The fee for the sale was £14,000, £10,000 which came to us and £4,000 that went to The Guild and the referring agent.
Harnessing resources
“We would have never got this vendor if it wasn’t for the referral as they were based in Singapore and we had no contact details or relationship with them before receiving the referral.
“The property had been on the market with another agent for two years who had not done a very good job of marketing it and didn’t know the local market at all. Harnessing The Guild resources, our local knowledge and excellent staff, we managed to get a great result for the vendor who was delighted. It really showcased the power of the network.”
The revenue generated from the referral system alone has paid for many of our Members’ annual fees and more.”
Iain McKenzie adds: “The network provides agents with allies across the country that they can work with to increase their revenue stream.
“The revenue generated from the referral system alone has paid for many of our members’ annual fees and more. Every successful referral strengthens the bond between Members and demonstrates the power of collective growth within our network.
For our clients, it offers reassurance that they’ll receive consistent, high-quality service across regions.”
