An estate agency with 15 branches in eight counties as well as central London has launched a Private Buyers Club portal offering exclusive access to properties priced over £1 million that are not available on the open market.

The platform, hosted on the Michael Graham website, gives pre-qualified buyers the chance to view off-market homes across the Home Counties and central London, while offering sellers a discreet way to test buyer appetite without committing to a full public listing.

Megan Wright, Head of Marketing at Michael Graham, said: “Given the challenges in the current market, we know that sellers are reluctant to put their homes on the open market and risk them sitting there for months, or worse not selling at all.

“The Private Buyers Club offers the most discreet sellers a physical place for their property to sit, giving their home visibility, but only to pre-vetted buyers.”

Full control

Sellers can decide how much information to share on the portal – from minimal details to a small selection of images – with listings often going live within hours of approval. Only properties not publicly listed in the previous 12 months qualify for inclusion.

Charlie Hill, Operations Director, added: “We know that over 20% of our applicants across the home counties and central London are actively searching for properties valued at more than £1 million.

“To qualify for the Private Buyers Club, all potential buyers are thoroughly checked to make sure they can financially proceed, and once approved, they receive a registration link which allows them access to the platform.”