Chestertons collects thousands of coats for vulnerable Londoners
It’s the 10th year in a row that the estate agency has helped support the capital’s most vulnerable through coat charity Calling London.
Chestertons has helped collect over 6,000 winter coats for charity Callling London.
It’s the 10th year in a row that the London estate agency has helped support the capital’s most vulnerable through the coat charity and helped it hit a new record with over 10,000 donations in total.
DONATION POINTS
Once again Chestertons turned each of its High Street branches into donation points and worked with clients, local community groups, schools and businesses to raise as much awareness and collect as many coats as possible.
Since teaming up with Calling London in 2013 they have helped to keep over 40,000 vulnerable Londoners warm through winter, including the homeless, families facing financial difficulties and refugees.
This year the cost-of-living crisis meant donations where even harder to come by this year leading Chestertons to invest more funding than ever into the campaign – producing radio adverts, brand videos and encouraging even more partners to get involved, including Rightmove and Zoopla who ran collections in their head offices.
The donations are now being distributed to over 30 charities and shelters across the capital, including St Mungo’s, Crisis at Christmas, Help the Homeless, Dress for Success, Suited & Booted, Hestia and several food banks.
COST OF LIVING
Frances Manthos, Founder of Calling London, says: “With the cost of living crisis and rising energy bills impacting on so many households, the need for donations has been particularly high this year.
“The support of Chestertons, its clients, suppliers and business partners has been extraordinary and will make an immense difference to so many people in need.”
Rebecca Hill , Chestertons Senior Digital Marketing Executive and who coordinated the project, adds: “The success of this year’s coat drive wouldn’t have been possible without our generous friends and associates, including local schools and businesses who hosted collections and encouraged donations and our employees whose passion drives the success of this initiative every year.
“Some 10,000 people will be kept warm this year due to the generosity and kindness of everyone involved – thank you!”
Main Picture: (Left to right) Barnaby Hill; Catriona Mackay; Jamie Rose-Walker; Amy Wallace; Jess Rozo; Charlie Cunningham-Reid; Sam Pratts and Harry Pourdjis.
