Houzecheck has unveiled a new brand mascot, Bruce the Beaver, in an attempt to bring personality, memorability and stronger visual identity to the property surveying sector.

The proptech firm says that, unlike other sectors where mascot-driven branding is common, surveying and valuation remain largely indistinguishable to consumers and agents. Bruce has been introduced to give Houzecheck an instantly recognisable character associated with trust, reliability and approachability.

Richard Sexton, commercial director of Houzecheck, said: “Churchill has a bulldog, Comparethemarket has a meerkat – now Houzecheck has Bruce…He is reliable and hardworking, core traits of beavers; he personifies smart-casual professionalism, reflecting the persona of surveyors; as well as being friendly, approachable, and trustworthy.”

Houzecheck plans to roll out Bruce in phases, integrating him across all digital and physical customer touchpoints. The mascot will appear across social media, website guidance content, illustrations, and animations, as well as email signatures and documentation.

At events and trade shows, Bruce will feature on banners and merchandise, with plans to provide soft-toy versions as gifts for new homeowners post-survey.

Standing out in a crowded market

Richard added that the goal is to build clear differentiation: “We want Bruce to increase brand recall and differentiation within property survey services, to deliver higher engagement rates across social media channels, improved customer sentiment through character-based storytelling, and to build long-term brand asset equity comparable to mascot-driven category leaders.”

Amit Bansal, founder and chief executive of Houzecheck, said: “Bruce the Beaver is a scalable, multi-channel brand asset designed to humanise Houzecheck, differentiate it from competitors, and create a lasting visual identity in a transactional market. The team has done a great job designing him and I am looking forward to seeing him brought to life.”