Industry power couple launch off high street estate agency

Celia and Patrick Paton say Covid has proved agencies don't have to operate a branch to be successful.

off high street paton estate agency

Two high-profile estate agents in Scotland are the latest to launch an off-the-high-street agency.

Celia and Patrick Paton, who are to run their eponymous estate agency from the family home, say they want their firm to concentrate on personal service and upmarket property marketing all with technology at its heart rather than a physical branch.

Paton & Co will be based at their borders home but cover the whole of Scotland although the pair say they will still offer a face-to-face service.

“Instead of a shop window, we will provide enhanced online marketing, which makes perfect sense when 95% of home buyers start their house search online,” says Patrick.

“A year ago, we might have been looking for office premises, but recent events have highlighted the possibilities of working from home and using technology more effectively to allow a better work-life balance.

“With two young sons, we know how important that is, which is why we understand clients who are searching for a particular lifestyle as much as a new house.”

Property backgrounds

The pair have extensive industry experienced. He worked at Knight Frank and Smiths Gore before becoming a partner at Rettie, while Celia worked in property marketing for several years at McEwan Fraser Legal.

Unusually for a start-up, Paton & Co is to market its homes on all four UK property portals – OTM, Zoopla, Rightmove and Boomin.

It will also offer virtual tours for all its properties as standard and is using what3words tech to help those attending viewings find out-of-the way properties.

Main pic: Patrick and Celia Paton with sons, Jock and Freddie, and dog, Fidget.

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