Fractional second homes disruptor looks to UK estate agents

Global firm Sonhaus says it wants to offer a different way to own second homes and will pay agents 'big' referral fees to find buyers for its properties.

james-harris-david-parnes

Sonhaus, the luxury fractional second homes company, is looking for estate agents in the UK to help it find buyers for properties.

The company has just launched in the USA, Canada and Mexico and has partnered with global real estate agents The Agency to spearhead its expansion, but also has eyes on the UK.

the agency“We are looking for the right partner in the UK and Europe (either, or both) to bring us the sort of scale, reach and market access that The Agency has done for the US, Canada and Mexico,” say co-founders Mauricio Umansk and agency relations boss James Shalson-Marshall (pictured, left).

“We were clear with The Agency – we needed to be as important as the most important thing on their agendas for this to work; and that is how it has been, from the very outset.”

Sonhaus is offering agents commission of between four and five percent to sell the firm’s fractional units.

London-based Sonhaus had previously only enabled buyers to own multi-million-Euro properties in markets such as Marbella, Mykonos, Ibiza, the Algarve and Mallorca.

GLOBAL

Now global real estate agency, The Agency, its founder and chief executive, Mauricio Umansky and luxury estate agents, David Parnes and James Harris (main picture, left to right) are now exclusively representing Sonhaus for sales and distribution in the United States, Canada and Mexico.

Umansky (pictured) says: “The Agency is thrilled to partner with Sonhaus for sales and distribution in these markets, bringing this innovative product to the world’s thriving luxury second home market.

“Throughout the past few years, we’ve witnessed the rise of fractional ownership and we look forward to bringing this unique and seamless experience to buyers seeking to own a property in many of the world’s most sought-after destinations.”

Jacob Lyons (pictured right), founder and chief executive of Sonhaus, says: “The Agency is a natural partner for sales and distribution in these markets, providing its new and existing clientele with a gateway and access to the experience and prestige of owning a home in the world’s premier locations at a price that would previously have been unthinkable.”

When buying a property abroad Sonhaus guides buyers through the entire process and buyers are vetted. Its online platform simplifies the process of buying, selling, swapping and renting properties from other Sonhaus homeowners.

David Parnes of The Agency, adds: “Sonhaus is revolutionizing the fractional ownership space and removes the obstacles related to not only purchasing a property in another country, but also the management and design of that property, creating a one stop shop for owners.”

Interested agents should contact James via email.


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