Hamptons launches VERY frank advertising campaign

Campaign takes an unusually honest look at the vertiginous ups and downs of buying a new home for the UK's public.

 

Hamptons advertising hoarding

Hamptons’ glossy new advertising campaign has the tagline ‘It’s a journey, we’ll get you there’ and uses visually striking metaphors to bring to life how moving home can feel from a customer’s perspective.

Challenging process

Unusually, the campaign – which coincides with Rigthmove’s big Autumn push – acknowledges that what should be a joyful and rewarding experience is often marred by a long and challenging process but that a good agent can ease you through the process.

It will be rolled out across a number of different platforms including posters in London and the Southeast, on roadside billboards, London Underground and National Rail stations.

It will also appear in the national press, Hamptons’ office windows, social media and direct mail.

Even though the journey of buying, selling, or renting a home isn’t always straightforward, we are here every step of the way.”

Lesley Cairns, Managing Director at Hamptons
Lesley Cairns, Managing Director at Hamptons

Lesley Cairns, Managing Director at Hamptons says: “We have created a campaign that we hope will provide people with the reassurance that even though the journey of buying, selling, or renting a home isn’t always straightforward, we are here every step of the way to provide advice, support and comfort to those considering embarking on their property journey.”

The campaign was created by Atomic London, with media agency Total Media helping deliver it.

Louise Rudaizky, Managing Director at Atomic London says: “For our first campaign with Hamptons, we wanted to take a different approach to other brands in the category and present a more honest picture of the realities of buying, selling and renting.

“Thanks to the Hamptons team’s collaborative approach, infectious energy, and bold creative ambition, we’ve developed something that truly connects with the real challenges customers face, while positioning Hamptons as the trusted partner to help them through every twist and turn of their property journey.”


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