Agents star with reality TV celebrity in new Rightmove ads
Local agents have jumped in front of the camera to produce a Rightmove TV ad with Sunderland lass Charlotte Crosby to sell her home city.
Local estate agents are starring in a new Rightmove ad with reality TV star Charlotte Crosby (main picture) to ‘sell Sunderland’.
In what the portal is calling ‘a playful parody’ of property shows, Crosby is shown promoting three of her home city’s most attractive properties.
‘Selling Sunderland’ features three agents introducing each home, as the former winner of Big Brother and star of Geordie Shore raves about its features.
Ranked in top 3
Rightmove says Sunderland is already a popular choice for property buyers in the North East. It ranks in the top three locations in the region, beaten only by Newcastle and Darlington.
This campaign seeks to highlight Sunderland’s potential as a fantastic place to call home, the portal says.
The video features local agents Michael Hodgson, Sophie Luhr at Fine & Country, and Helen Wall at Bradley Hall.
This campaign not only entertains but also reinforces the critical role of agents.”
Matt Bushby, Chief Marketing Officer at Rightmove, says: “Agents are the cornerstone of the property market. Selling Sunderland celebrates their knowledge and local expertise and the role they play in helping people find the right home for them.
“By showcasing their work in a light-hearted but impactful way, this campaign not only entertains but also reinforces the critical role of agents in helping people find their next home.”
Hodgson, Director at Michael Hodgson Estate Agents, says: “The Sunderland property market continues to show resilience and opportunity, with strong demand for well-priced homes and steady interest from first-time buyers, families and investors alike.
“With the city’s ongoing regeneration projects, upcoming film studio developments, stunning seafront, beautiful beaches, and vibrant coastal lifestyle, Sunderland is becoming an increasingly attractive destination.”
Luhr, who is a Marketing and Property Consultant at Fine & Country, says: “With new investments, job creation, and a thriving food scene, the city is becoming a top choice for homeowners and investors alike.”
