Zoopla gives vendors greater ‘estate agency comparison’ powers
Portal's Chief Operating Officer Rich Hayes says sellers can now compare agents on the basis of number of similar properties listed and average selling time.
Vendors can now compare estate agencies in more detail before they decide which firm to instruct via an upgraded tool developed by Zoopla.
Its ‘MyHome’ tool has now been improved to give vendors the option to see how agents rate by both the number of similar homes listed and average selling time.
Personalised
Zoopla says the results are personalised to the potential seller’s property, and this helps sellers find an agent that matches their property faster, driving more high quality leads for agents.
Over 4.5 million homeowners are currently subscribed to Zoopla’s free MyHome tool which helps them understand and track the value of their home, including their housing equity and what is selling nearby.
Buyer demand
Zoopla has also launched a buyer demand tool within MyHome that helps sellers understand the number of searches that their home would appear in based on three different price levels.
This is a first for the UK market, Zoopla claims, and is designed to get sellers considering the link between pricing and buyer interest before speaking to an agent.
Our focus is to ensure that we’re giving agents access to motivated sellers.”
Rich Hayes, Chief Operating Officer at Zoopla (main picture), says: “Zoopla’s MyHome subscribers are highly engaged with the value of their home and what is selling in their local area, and their feedback has informed MyHome’s latest upgrades and enhancements.
“Our focus is to ensure that we’re giving agents access to motivated sellers that drive an excellent return on investment,” he says.
“As we continue to innovate at pace, we’re confident that this audience will continue to grow in both size and quality and generate more value for our agent partners.”
