Zoopla claims it has achieved a 30% increase in quality leads from new-build buyers

The portal says this follows the successful roll out of a series of upgrades to its website in the last 12 months.

Buyer demand for new homes has been weaker across the wider market, although there are signs that it is now improving, Zoopla says.

Improvements

Key improvements it has introduced include increasing the visibility of new build homes, particularly on the most viewed pages.

Specific buying scheme filters and ‘call-outs’ have also been added to searches, resulting in a 40% increase in new home leads.

Zoopla says it is the only property portal in the country that enables consumers to search specifically for new build homes which are part of schemes such as the Own New Rate Reducer and The Deposit Unlock.

Affordability

The firm has also launched a new affordability tool, which is currently being tested by four major housebuilders.

Research by Zoopla revealed that 70% of buyers are open to new builds, but only 7% explicitly look for them. This new tool is designed to encourage more would-be buyers to consider new build properties.

Alex Rose, Commercial Director at Zoopla, says: “Zoopla empowers consumers to make more confident moving decisions.

“This includes encouraging potential buyers to consider all types of properties, including new builds.

“Our dedicated new homes product team has made some big strides over the last 12 months and these innovations we have implemented are driving direct benefits for our homebuilder customers.”

Impressed

And Stephen Parker, Head of Digital at Taylor Wimpey, says: “Zoopla is a valued partner of Taylor Wimpey and we’re consistently impressed by the quality of leads they deliver, with a sector-leading percentage of leads delivered by the portal in 2024 converting into reservations.”

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