Zoopla’s revenue fell 7% to £84.2 million from £90.5 million in 2023, but Chief Executive Paul Whitehead (pictured) says this reflected a rationalised product set as the business refocused on core marketplace activities.

With a clear strategic direction and a dedicated leadership team, Zoopla is delivering greater value for our customers.”

He adds that the company delivered strong margins, streamlined operations and refocused the business for growth despite challenging market conditions, saying, “2024 was a year of transformation for Zoopla. Now, with a clear strategic direction and a dedicated leadership team, Zoopla is delivering greater value for our customers.”

According to the accounts, the loss of £5.8 million was driven by a one-off non-cash impairment related to historical investments for parent group ZPG, which Zoopla says was unrelated to its core marketplace business.

Operating margins remained stable at 19%, down just 1% on the previous year, despite significant additional investment in building new products for homeowners.

The portal says it has doubled down on its position as the UK’s leading provider of property valuations, with My Home subscribers hitting 4.5 million in July, up from 3.8 million at the end of 2024.

700,000 subscribers

It also claims that over 700,000 subscribers have indicated they are serious sellers ready to move within 12 months, prompting it to launch Prospect Plus, a new product connecting high-intent sellers to agents with conversion rates it says are as high as 40%.

The business has also secured major new contracts, with Leaders Romans Group returning after a one-year absence and Knight Frank signing a new three-year residential listings agreement.

And, in London, Zoopla claims to be the leading property marketplace by listings coverage, with 9 million monthly unique users across its sales and lettings platform.

Whitehead says it shows the portal is winning new customers and growing its active high-intent homeowners, and is a clear sign its strategy is working.