Portal challenger PropertyHeads has bought MousePrice, one of the property industry’s enduring online brands used by millions of home owners every year to work out their property’s value.

MousePrice, which in 2010 launched its own free-to-list property portal arm, is currently used by approximately 4,000 estate agents, and lists some 250,000 properties.

It was founded in 2004 as a data consultancy called Calnea Analytics trading as MousePrice before being bought by the Daily Mail’s property tech division Landmark in late 2013.

Mark Milner, who headed up the Daily Mail’s  former portal division TDPG, was also a director until 2018. Spicerhaart was involved too – in 2007 one of its legal team was listed as a director, Companies House record show. She resigned in 2010.

Social media-based property portal PropertyHeads says the acquisition will bring it significantly closer to its key rival Rightmove, Zoopla and OTM, and follows its recent purchase of another legacy website, OurProperty.

Two further acquisitions are due to be announced before the Christmas/NY break.

We have [now] pulled together hundreds of thousands of property consumers, 20,000 property businesses, almost 500,000 property listings and sat them alongside one another,” says Ben Davis (pictured), CEO of PropertyHeads.

“The removal of these historic barriers of communication in exchange for seamless property social networking represents a step forward for the U.K’s property industry, in our opinion.
“Our social platform is the perfect tool to build and maintain relationships with estate agents, tradespeople and other property businesses, and that’s been sorely missing up until this point.