Alto Software Group, the company providing property software to estate agents that until now has been part of Houseful group that includes Zoopla, has rebranded and been launched as a standalone brand under the Alto name.

But the other brands that were previously in the Alto stable remain – namely Jupix, Expert Agent, CFP and Yourkeys.

The new Alto Software Group branding retains Alto’s distinctive orange while introducing contemporary design elements, including new illustrations and photography, reflecting “ASG’s progressive, future-focused approach”, it says.

The announcement follows ASG’s most significant year to date, with over 100 updates introduced across 2024, designed to help estate agents work smarter and more efficiently.

This includes property valuation reports, enhanced mobile functionality, expanded API capabilities, automatic void management, the launch of a referrals platform and sales progression enhancements, among others.

New chapter

Riccardo Iannucci-Dawson (main image), CEO of Alto Software Group says: “This marks an exciting new chapter for ASG as we unveil our rebrand, cementing our position as the leading provider of software solutions in the UK.

“The transformation reflects our commitment to delivering cutting-edge technology that drives efficiency for agents and improves their day-to-day operations.

“In 2025, customers can look forward to a series of upgrades across our product suite, unlocking new opportunities for agents and driving innovation in the property industry. We’re excited for what’s ahead and look forward to continuing this journey with our partners.”

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