Estate agent marketing agency specialising in the property sector, Art Division, has announced the launch of Amplify – a new marketing plan product designed to help estate and letting agents boost their online presence, automate their content creation, and streamline client communication.

Built exclusively for the company’s website clients, Amplify is a bolt-on to the company’s existing website packages. It integrates directly into the agent’s website, making it possible to manage blog content, social media posts, and email newsletters all in one place.

“We created Amplify to solve three common challenges our clients face: lack of time, lack of content, and lack of consistency,” said Nelly Berova, Managing Director of Art Division.

“This plan combines smart automation and AI technology to reduce what used to take hours each week into just a few minutes of your time each month – while still delivering a strong, consistent marketing presence.”

Content and automation

Key features of the Amplify product include AI-powered blog creation for specific topics and target audiences, along with access to free image libraries.

Whenever a new blog post, property listing, testimonial or a five-star Google review is added to the website, Amplify also automatically generates and pushes a social post across the agent’s connected channels, removing the need to upload those posts manually.

An automated newsletter feature pulls in the latest content too and sends a branded e-newsletter to the agent’s contact list each month.

Nelly added: “Many agents know they need to be consistent online, but they simply don’t have the time or resources to do it all. Amplify lifts that burden. It’s cost-effective, incredibly efficient, and designed with the property market in mind.”