Proptech experts Dearsley and Holmes invest in Hystreet
Consultants put their expertise and money into company that enables high street agents to 'go hybrid' and compete with Purplebricks.
Hystreet, the start-up online listings service that enables high street agents to ‘go hybrid’, has signed up leading proptech consultants James Dearsley and Eddie Holmes.
The pair, who run Proptech Consult Partners, have invested an undisclosed sum in the business and will now advise the company on how to gain traction for its tech, which enables agents to “compete on a level playing field with online agents”.
Hystreet says it has already signed up a significant number of agents including Redditch firm AP Morgan, Leicester-based Kings Real Estate, Evans Roach in Pembrokeshire and Isle of Wight agent Lancasters.
The company, which says its software is a way for traditional agents to “fight back against online agents and win back the business of tech-savyy home sellers”, launched in April this year led by CEO Awais Ahmad (pictured, below), whose track record includes time at Barstow Eves and a spell in Berlin as a property developer.
He says he brought James Dearsley and Eddie Holmes on board because they share the company’s “vision and ethos” and are “passionate about our industry and share our vision for helping high street agents”.
“I’m looking forward to working closely with them both to position our software at the very heart of the industry,” says Awais.
Consultant and blogger
James Dearsley (pictured, right), who is well-known both as a consultant and blogger via his regular Sunday proptech updates, says he and Eddie are “looking forward to the challenge of helping high street estate agents leverage their service levels with useful technology tools.
“Awais and his team have a fascinating vision for how Hystreet’s technology should be deployed.”
Hystreet has all the hallmarks of an online business including funky offices, ‘hackferences’ during which developers rush to get new software ready and unusual job titles and members of staff.
These include Success Managers, Software Wizards and a Sleeping Specialist – who is Fudge, the office cat. Hystreet has an HQ in Birmingham but also offices in London and Manchester.
