AI portal officially launches with prime market in its sights

HomeHapp AI founders say bespoke nature of property searches within the £1m bracket makes it ideal for digital disruption.

An AI-powered property search service is to officially launch today at an event in Mayfair, central London claiming to be a unique property portal for the prime property market.

HomeHapp AI is the brainchild of Rajesh Goenka and his son Utsav (main image) who also runs online property platform Vyomm and who is a member of the Mittal steel family – who say their ChatGPT-style property search engine offers significant advantages for home buyers and agents compared to the big traditional portals.

The platform uses AI to pull information from agent websites and portals to give house-hunting users a ‘whole’ picture of London’s prime sales and rental markets including off-market homes .

AI is then used to rummage through these listings and users then access a ChatGPT-style service to filter the ideal properties they want based on their direct typing – so ‘I want a two bed ground floor garden flat to buy with a view over the Thames for under £1m’ and so on.

“We built HomeHapp AI to put the entire prime market at people’s fingertips,” says Rajesh. “Whether you’re an agent advising a buyer, or an individual looking for your next home, it combines discovery and due diligence into a unified, instant experience.

Real time

“You see what’s available, what it’s worth, and what’s happening in the market, all in one place, in real time.
Rajesh claims that a ‘fundamental flaw’ in the prime property market has long gone unaddressed.

“Buyers believe they’re seeing the whole market when in reality, they’re missing the majority of available options.

“During 2023, one in three London homes sold above £1 million never appeared on Rightmove, Zoopla, or any public platform. For properties above £5 million, 54%transacted completely off-market.

“Even the visible market remains fragmented. Rightmove lists approximately 19,000 properties over £1 million in London, Zoopla shows 10,000 to 13,000, and LonRes lists 12,000 plus.

“Due to platform overlap (35 to 42%), the total net unique listings across all three combined is only 24,000 to 27,000.”

Rajesh says his platform contains 48,000 plus properties for sale above £1 million by contrast.


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