New rental pricing tool launches based on tenant rejections

Proptech brand nHabit has launched a new product on its platform to help landlords and letting agents price rental properties accurately using proprietary data on which properties renters are rejecting.

Since the first phase of the Renters’ Rights Act came into force on 1st May, 2026, landlords and agents have been banned from accepting rental offers above the advertised price.

It means landlords and agents typically have a single opportunity per tenancy to set the right price and let to the right tenant.

nHabit’s new product is built to address that challenge, giving agents visibility into rental demand and rejection data by postcode and property type. This is designed to give them a firmer basis for pricing decisions than they have today.

The rejection data is drawn from nHabit’s consumer app, which launched in February 2026 and is set to reach 10,000 users in London by the end of September, with between 150 and 300 joining each day.

nHabit says the pattern of use also reflects a shift in what renters weigh up, with tenants placing more value on location, quality, transport links and long-term affordability alongside the monthly rent.

‘Tinder for tenants’

Steven Charlton, Founder of nHabit, says: “We will understand renting like Tinder understands dating.

“The only way to get that level of understanding is through a swipe mechanism. With swipes you can see what people don’t like, whereas every other platform only captures what people like.”

Charlton argues that this “unsaid” data, in the form of preferences renters never tell an agent but reveal through their behaviour, is what other platforms lack and are unlikely to build.

This is because a swipe-based rejection model would represent too significant a departure for portals with an established consumer base and interface.

Get the price wrong now and there’s no second chance.”

Franchisees from EweMove, the national franchise estate agency owned by The Property Franchise Group, are among the first agents on the nHabit platform.

They will list rental properties on nHabit’s consumer app and use the demand and rejection reports to price instructions, having contributed to the reports during development.

Nick Neill, Managing Director of EweMove Sales & Lettings, adds: “Get the price wrong now and there’s no second chance: too low and you’ll be buried in enquiries, too high and the property might sit empty for some time. nHabit’s demand and rejection reports will give us the local data to land on that sweet spot first time, when guesswork simply isn’t an option anymore.”

The free tier of the agent dashboard has now launched, with the option to purchase pay as you go tokens to enhance the visibility of select listings for users.