One of the UK’s first online letting agents MakeUrMove has raised £1.3 million from existing investors to expand the business, which now presents itself a ‘platform’ offering landlords a subscription-based service for between £15 and £65 a month.
The new cash is to fund the more aggressive marketing of its subscription service, which the company hopes will see its landlord client base double over the next six months, and the Manchester-based agency recently has now also signed up advertising agency Jam to begin the push.
MakeUrMove says its existing and new services are designed to bring tenants and landlords closer together when both lifestyles and the Covid pandemic have forced many landlords to manage their properties at arm’s length.
“We fully believe MakeUrMove’s vision of using people-focused technology to transform the proptech sector for the better addresses a vital gap in the market,” says backer Phil Pels of PP Asset Management (pictured).
“MakeUrMove has proven over the years that its business model is viable and we are delighted to place more support behind their innovative approach to the private rented sector.”
Alexandra Morris, MD of MakeUrMove (pictured, main pic, bottom left), says: “While the coronavirus pandemic forced much of the housing industry to close earlier this year, thanks to our flexibility and cloud-based technology, we continue to adapt to ensure we can keep supporting our landlords and help them maintain relationships with their tenants.
“This is a truly exciting time for the business, and this funding will enable us to focus on evolving our services so we can continue to support our landlords and tenants.”
Founded in 2008, the company’s directors including Adam Piggott, who is also CEO of portal challenger OpenBrix.