Property portals OnTheMarket and Zoopla have begun listing their rental properties simultaneously on Facebook’s MarketPlace, the social platform’s answer to both Ebay and Craigslist.
Although OnTheMarket says it will be adding ‘tens of thousands’ of properties, Zoopla has said its deal will upload 300,000 homes to rent onto MarketPlace, making it in one go the largest rental property platform outside of the big three portals in the UK.
Figures on how many people use MarketPlace in the UK are sketchy. But Facebook’s own data suggests that approximately 35% of its active users around the world visit Marketplace on average, so in the UK that points to some 14 million people using its selling channel every month.
The addition of OTM and Zoopla’s rental stock to Marketplace will certainly give it a boost. Prior to the new properties being added, it had at best light coverage across the UK.
Also, OTM and Zoopla’s rental stock will be joining rented properties offered exclusively – until now – by private landlords keen to bypass letting agents.
“This is great news for our agent members who will now get wider distribution of their listings as well as increased brand exposure with people looking for property to rent on Facebook Marketplace,” says ZPG Property Services MD Charlie Bryant.
“This integration extends our position as the best value digital marketing partner in the UK for agents. We will continue to provide our agent partners with maximum exposure for their listings and brands along with the widest range of services to help them generate additional leads and revenues.”
John Millsom, OTM’s Brand Director, says: “We are excited to be working with Facebook Marketplace and to be a listing partner. We believe the quality of OnTheMarket agents’ property content integrated with the considerable scale and reach of Marketplace’s brand and service is a perfect fit.
“We look forward to working with Marketplace to create world-class value for property-seekers and value for both of our businesses.”