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OnTheMarket’s free Sprift appraisal leads service goes live

Agents listing on the portal can now create white-labelled Market Appraisal reports for any of the UK's 28 million properties.

Nigel Lewis

sprift onthemarket

OnTheMarket (OTM) has launched its free Sprift-powered market appraisal packs for agents three months after the deal was announced, with more tech deals like this to be confirmed ‘soon’.

Agents who are on the OTM platform can use its Expert section to customise the white-labelled reports with their own logos and contact details.

Each report includes title plan, plot size, available broadband performance and mobile coverage, flood risk rating, Council Tax banding and costs, Listed status or relevant Conservation Area, Tree Preservation Orders and property EPCs, together with Unique Property Reference Number (UPRN) and Land Registry data.

But the service isn’t the full Sprift service; it is available to agents at the discounted rate of £50 for just sales or lettings or £75 a month for both services, a saving of £25 or £50 a month.

The difference between the OTM and full services includes Key Facts for Buyer reports, a Lettings Intelligence Platform and data on 28 million properties in the UK.

Link to Proptech NewsJason Tebb, Chief Executive Officer of OnTheMarket, comments: “I’ve spoken to hundreds of agents over the past few months, having held dozens of Town Halls since the beginning of this year, as well as meeting with agency owners from across the UK.

“It’s been clear from these conversations that improving our Market Appraisal Guides has been a priority.

“In partnering with Sprift, we believe that we’re able to provide a ‘best in class’ solution for our agents, and now they are live, we’ve delivered on that promise.

“Listings are the lifeblood of any agent, and winning instructions is always a priority but even more so now, given the historic lack of stock available.

“We believe that our new and improved Market Appraisal Guides will prove to be a valuable tool for our agents to support them in their conversations with vendors which will give them a competitive edge as they start to build their pipelines going into the latter half of the year.”

The Sprift service is not available in Northern Ireland yet, so OTM agents there will have to wait. Other tech deals completed by OTM include free tenant referencing for agents via Canopy, and the acquisition of Teclet.

August 23, 2021

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