Industry's marmite figure Michael Bruce says only his platform has the financial and marketing muscle to prise consumer away from Rightmove.

Estate agency Mishon Mackay left Zoopla to fulfil OTM's 'one other portal' rule but now says it wants greater reach across its key markets.

Portal's CEO says this and Covid may lead to fewer agents, but he can't continue giving some agents a free service while charging others.

Shore Capital has said conversion rate will be a key test for the company on Tuesday when it publishes its half-year results.

Michael Bruce is said to have been courted by City investors in recent days as he looks for the million necessary to take on Rightmove and Zoopla.

After months of total marketing silence from the main property portals, Zoopla has now revealed a huge push to capitalise on discontent with Rightmove.

Portal's acting CEO says he faces 'regrettable' decision to consider redundancies as realities of Covid aftermath affect the business.

Deal launched in April gives joining agents who pay up to £2,500 of OTM shares per branch depending on how many other portals they list with.