Online property management portal Apropos says it has signed up 25 representatives so far to its lettings proptech service ahead of the official launch in January.
At that time it is expected that Apropos’ territory owners will cover 70% of London and 45% of the UK.
Developed by Edinburgh-based lettings and property management firm DJ Alexander, Apropos has also secured funding worth £7 million ahead of the launch, via Santander.
This is the first time that DJ Alexander has sought exterior funding for the portal, which has taken the company several years to develop, and will be rolled out across the UK over the next three years.
“We want the Apropos platform to be the place where the best landlords want their properties listed and where tenants know they can trust our service,” says founder David Alexander (left).
“We want our partners, our landlords and our tenants to believe in what we do and ensure that we have the best platform combined with locally based property experts creating a platform that changes the way in which letting is delivered.”
Richard Mathieson, head of Santander’s Structure Finance division, says: “We have been working with DJ Alexander over the past 10 months to understand their growth plans and to deepen our knowledge of their business and the opportunities available with the launch of the new online platform, Apropos.
“During this time, we have been extremely impressed by their management team and their vision for a future lettings environment by creating a transparent digital platform benefiting both landlords and tenants alike.”
Read more about Apropos.
David Alexander will be speaking at next week’s Negotiator Conference.