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Purplebricks chief endorses Zoopla’s new leads tech for agents

Portal says new API and 'push delivery services' will drive efficiencies and return on investment for its estate agents.

Nigel Lewis

zoopla leads

Zoopla has launched a new free leads delivery service – consisting of a push delivery service and leads API – to drive efficiencies and return on investment for agents – endorsed by Purplebricks.

Benefits include lead delivery in seconds, giving agents the ability to make immediate contact with a vendor, which should help them get ahead of the curve when it comes to acquiring new stock and ultimately improve consumer satisfaction.

The new functionalities let Zoopla send leads to customers in a fast, usable and data-rich way, which can then be automated and embedded by agents into their own technology.

Push delivery

Zoopla’s push delivery service and lead API have been designed to provide a better developer experience and can be easily integrated by agents thanks to its well-supported API documentation, according to Andy Marshall, Zoopla’s chief commercial officer.

He says this enables partners to receive leads in the fastest possible time, removing the need for manual data entry.

“This unlocks a range of opportunities for our customers, including the ability to immediately act on those all-important vendor and applicant leads,” adds Marshall.

britcliffe zooplaAndy Britcliffe (pictured), Purplebricks’ chief digital officer, says: “We’re delighted to work with partners who deliver high-quality digital capabilities.

“Using Zoopla’s leads API, we have been able to rapidly integrate this into our technology platform and since going live, we have seen a significant reduction in the lead time to contacting potential vendors.”

Read more about Zoopla and tech.


April 28, 2022

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