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Purplebricks chief reveals why he quit agency – to join Dunelm!

After 12 months at the hybrid agency, Ben Carter is become the very un-digital retail giant's first chief marketing officer.

Nigel Lewis

purplebricks carter

Purplebricks’ chief marketing officer Ben Carter is swapping exteriors for interiors in his new role at Dunelm Mill.

Carter announced his departure yesterday after only a 12-month stint at the hybrid agency, and the UK’s leading homeware firm is now heralding his new position as its first CMO, working across 177 stores.

His Purplebricks residency was short and sweet but he told friends on Linkedin: “I’m very proud of what we and the team have delivered; it has been phenomenal & I can’t wait to see where the business goes – and will be cheering on from the side-lines.”

Purplebricks says it will shortly be announcing a successor who will join the platform in the new year. However, the news ends a difficult few weeks for his boss, CEO Vic Darvey, who must now find a replacement and also deal with both a nose-diving share price but also a potential legal challenge from former self-employed agents via the ongoing ‘class action’ being organised by legal firm Contractors for Justice.

Just Eat

Carter joined Purplebricks in November last year from Just Eat and was tasked with all aspects of marketing strategy, with particular focus on driving growth and diversifying the channel mix.

He was part of a concerted effort to shrug off the firm’s ‘commisery’ approach and end the long years of it being a ‘hate figure’ within the property industry.

He might have an easier job at Dunelm – which has the ambition to become the number one destination for home, loved by customers shopping more frequently – with pre-tax profits of £157.8m off the back of total sales up 26% this year.

December 7, 2021

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