Purplebricks is taking a relatively long-term view of its UK profile, clearly thinking they have a sporting chance of winning the battle for supremacy in the UK property agency market.
The troubled (but not giving up) online agency has announced that it will support Team GB through to the end of 2020 and ‘moving the nation behind the athletes in the build-up to next summer’s Olympic Games in Tokyo’.
Purplebricks says it will be designated the Official Estate Agent of Team GB and will be showing its support for our Olympic athletes by turning its usual ‘Sold’ boards to special gold versions, featuring the Team GB logo.
It also reports that it sells three-times more homes than the ‘second placed agent’, saying that a touch of gold will soon start appearing all over Britain’s streets.
The boards are also intended to reflect Purplebricks own ‘gold’ from the review site Feefo, which last month awarded the brand its ‘Gold Trusted Service’ award, for having held a customer rating of over 4.5 out of 5 during the previous 12 months.
TAKE ME TO TOKYO
Vic Darvey, Purplebricks’ CEO said, “We are delighted to announce our partnership with Team GB. Purplebricks is a proudly British company and we’re excited about how we can bring support for our heroic athletes to the streets as we build up to Tokyo 2020.
“This sponsorship was a natural next step for our business as, like Team GB, our ‘Team PB’ has the ambition and drive to win. We have hard working, experienced estate agents across the country – and we intend to use that local reach to move every community behind our athletes over the next year.”
Tim Ellerton, Commercial Director for the British Olympic Association added, “Just over a year away from Tokyo 2020 we are delighted that Purplebricks has recognised the power of Team GB and Olympic athletes to bring our communities together.
“Their visibility across the streets of the UK gives us a great presence as we build up to the Olympic Games and their innovation and customer focus makes them a perfect partner for Team GB.”