Agents who are members of – or have sympathy with – the ‘SayNoToRightmove’ campaign will be buoyed by the latest branch total figures taken from the Rightmove.
Latest figures from live feeds from the portal compiled by Richard Dixon of The Yorkshire Property Guide for The Negotiator reveal that the portal’s estate agency count has increased by 23 branches over the past month.
The decrease will be succour for the four SayNoToRightmove groups and their efforts to persuade more agents to quit the portal, and the funds and time they have committed to organise the campaign.
But it’s not the significant increase that many had hoped for – and represents less than 1% of Rightmove’s total customers count.
This decrease in branches is largely down to a handful of counties which have seen reductions.
These include Essex (-6), Gloucestershire (-4), Herefordshire (-6), Lancashire (-4) and South Wales.
“These Rightmove figures are depressing because they show an industry that is utterly addicted to, and dependent upon, this website,” says Dixon (left).
“Challenger portals such as Boomin solve nothing – knowing Rightmove as we do, they will counteract its launch with is a massive publicity campaign to reach the end user.
“They know they must keep the general public on side to win any battle; but they’ve got the money to do it.”
But the reason for the reductions aren’t recorded – and may include both agents quitting the portal but also those closing down or selling up to a rival.