Claim is made within research by property expert Kate Faulkner, commissioned by leading estate agency chain, Belvoir.

Franchising giant's 30-second advert will be shown 400,000 and is expected to reach 700,000 people.

Belvoir says the hit on its gross profits will be just 3% nine months after the tenant fees ban is introduced on June 1st.

In this perfect storm of lower transactions and commissions – and a failing online-only model – Joanne Christie says franchising is gaining in popularity.

The UK's largest franchised estate agency chain Belvoir predicts that there will be 20% fewer independent letting agents by 2020.

Find out why Belvoir founder and former RAF flyer Mike Goddard has sold shares worth nearly £1 million to help give former Northwood staff a 25% stake.

Read how national estate agency giant Belvoir has bought another piece of the Mortgage Advice Bureau network to support franchisees.

Eric Walker, former MD, has been promoted to Group MD across Belvoir’s four core brands.

The MD of Northwood Eric Walker has been promoted to run the whole four-brand operation of parent group Belvoir Lettings Plc.

Belvoir has welcomed three new highly experienced members of staff, including a former franchisee, at its Central Office in Grantham, Lincolnshire, to strengthen the support provided for franchisees.