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Email dominance in marketing
Digital marketing expert, Nelly Berova, says there are just nine steps to creating winning email marketing campaigns for estate agents.
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Digital marketing expert, Nelly Berova, says there are just nine steps to creating winning email marketing campaigns for estate agents.
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Describe your business, briefly and the area that you cover. Is it urban/rural/conurbation? The types of property, price range, types of buyer.
Describe the current market for sales and lettings: eg, is it fast/slow-moving, what type of properties are favoured at the moment, where do buyers come from, what attracts them to the area. How external factors are affecting your area – eg interest rates, the national and local economy.
Express your own views on what’s driving, or not, the housing market and how it could be inproved in your area and anything else of relevance or interest.
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