branding
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Features
Mind games – traditional marketing with a twist
Words and images used in your marketing can have a profound psychological impact on your audience, says Lisa Isaacs. So choose them well.
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Latest property news
Belvoir brands get online boost
The property franchise group, Belvoir, has launched four new websites in recent months, including the Northwood, Newton Fallowell and Lovelle brands.
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Latest property news
Jamie Lester launches consultancy to help developers
Jamie Lester has launched Jamie Lester Consultancy, an advisory service providing expert sales and marketing strategy advice to property developers. Jamie Lester Consultancy provides comprehensive strategy advice including sales, marketing, branding, placemaking, social media and PR for new homes. The service ideally begins at planning stage, advising throughout the whole journey, from building the right product through to pricing correctly when it comes to the selling stage, and everything in-between. The service is tailored to individual needs, and clients can choose the elements they require. Jamie says, “Having worked on both sides of the sales fence – as an estate agent and on behalf of property developers – I wanted to launch my own consultancy to use every part of my professional knowledge. I know what to do, but more importantly, what not to do, and I love to share my experience to help developers not only stand out from the competition, but most importantly, sell their properties at a profitable rate.”
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Marketing
why estate agency branches matter, even in a digital world
Agents with High Street branches have a unique brand-raising, trust-gaining opportunity. Now is the time to edge ahead with a new look, says Lisa Isaacs.
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Features
Boost your brand
You know who you are but does everyone else who lives where you operate? Nelly Berova says it’s time to get out there and communicate!
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Features
New Year, new look
Does your office look hot on the high street? Or not? Joanne Christie investigates what you can do to smarten up your image while carrying on the business.
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Features
How to make your brand stand out on the high street
Inspiration and advice from three experts in high street agency branding.
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Features
There’s still power in the press
Reports of the demise of traditional printed materials as part of your marketing campaigns are, says Joanne Christie, greatly exaggerated!
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Features
The funky branches that look like dotcom offices
Big, bold, beautiful branding and styling costs big bucks, says Joanne Christie, but these agents say it’s worth the investment.
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Features
It’s a MINI revolution
For Sale boards were once the backbone of an agent’s marketing effort but today, branded cars – and in particular BMW Minis – rule the high street. Nigel Lewis looks at how it all came about.
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