communication tools

How to use video marketing in 2020

With Christmas just around the corner – not to mention a festive election – you might find December is a bit quiet. The perfect opportunity, then, to hone your video strategy, ready to make an impact in the New Year. To help you get started, here are five ways estate agents can use video to engage audiences: 1 Let’s talk about you Video is the perfect way to showcase your agency – but we’re not talking stuffy, corporate films. Create an ‘about us’ video that shows the personal, authentic face of your business. Go behind the scenes for an intimate look at how you operate, don’t be afraid to add humour (but maybe avoid the Christmas party). TIP: Don’t look directly into the camera – it can appear sinister and unnerving. Look over the shoulder of the person filming. Introduce your team – so new customers know who will be helping them buy, sell or let their homes and put a face to the name. Show them at work, with customers or looking round a property. Some people will feel awkward at first, so shoot plenty of footage while they get comfortable. You can edit it down to choice soundbites…

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