easyProperty.com
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Agencies & People
Easyproperty.com comes out fighting with expansion plans
What a difference a day makes – hybrid agency brand poised for rapid expansion now that it has a new owner.
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Latest property news
easyProperty.com returns to Easy Group after collapse of Evolve
Hybrid agency's software and client database is sold to owner of easyCapital, Charles Hancock.
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Charity
Foundation webinar highlights stresses and strains in property sector
Conveyancing and legal experts have spoken out about the stresses and strains facing those working in the property and legal conveyancing world...
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Latest property news
Mum and son duo are latest EasyProperty franchisees
Sharon Coleman and son Kieron are establishing the hybrid brand in the Thames valley between Reading and Newbury.
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Latest property news
easyProperty.com to ‘go hybrid’ after being sold to marketing firm
Property marketing services company says it plans to turn the country 'orange' region by region with a local first strategy.
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Latest property news
Online agent YOPA investigated again by advertising watchdog
Online agent YOPA has been investigated by the advertising watchdog just two weeks after being reported for potentially misleading claims on its website. This time the London-based sales and lettings agency was reported by a member of the public for a mailshot sent to them that advertised its sales service but, they claimed, wasn’t clearly marked as marketing material. After being approached by the Advertising Standards Authority (ASA), YOPA has now promised not to repeat the mailshot and that future advertising of this kind would be clearly marked as such in future. YOPA has been reported five times since it started two years ago including three times this year and once in 2016 and 2015 all of which have been informally resolved, although this hasn’t deterred investors – both Savills and LSL have put substantial amounts of money into the firm. Online agents Among the online agents, Emoov leads the pack for complaints to the ASA with ten referred to the watchdog so far including two serious complaints, one of which was upheld and another upheld in part, and eight informally resolved cases. Not far behind it is Purplebricks, which has had been referred to the ASA nine times including…
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Latest property news
Hatched founder joins easyProperty as Head of Operations
Adam Day, the founder of online estate agency Hatched.co.uk has joined easyProperty.com as its Head of Operations, just 15 months after Hatched was bought by Connells. On his Linkedin profile Adam lists himself as “taking a break” in between leaving Hatched earlier this month and joining easyProperty, although in December last year Adam was on a recruitment for more Hatched agents, saying it was an “exciting time to join our business as we continue to build on the successes of previous years”. Adam (pictured, right) has joined easyProperty to set up the systems and procedures that will transform the website from an exclusively consumer-facing operation into the geographically licensed B2B offering that easyProperty CEO Jon Cooke describes as “the convergence of high street agency with online sales and lettings”. And Adam has his work cut out – easyProperty expects to relaunch in September this year. £60m deal with GPEA Adam’s arrival at easyProperty follows the £60m deal between the Guild of Professional Estate Agents and easyProperty to merge earlier this month and that 270-plus GPEA members have signed up so far to be easyProperty licensees out of a potential pool of 800. In return for a fee, easyProperty is licensing…
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Features
Will all agents be hybrid soon?
How far will you go down the digital route to hybrid estate agency? Andrea Kirkby’s research indicates seismic change is coming.
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