fine & country
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Latest property news
Fine & Country signs up to IAM Sold ‘modern method’ of auctions
Fast-growing auction provider IAM Sold has signed up its first prime property agent, Fine & Country, and is preparing to roll out its white-labelled service among the agency’s participating franchisees early next year. The deal will add Fine & Country’s 200 franchised branches to IAM Sold’s existing network of 1,900 branches. The Park Lane based prime property market agency brand, which shares a parent company with The Guild of Property Professionals, made the decision to sign up with IAM Sold because it believes auctions are no longer the preserve of the lower end of the property market. Fine & Country has already sold its first property through an IAM Sold auction, despite the ink still being wet on the contract. This was a four-bedroom Edwardian detached house in Longfield, Kent (pictured) which, after 21 viewings and 34 bids, sold for £1.562 – 84% over its £850,000 starting price. “We are very excited about our partnership with IAM Sold,” says David Lindley, CEO of Fine & Country (pictured, left). “The modern method of auction is no longer reserved for homes at the bottom end of the market. Some of our sellers need to move quickly, so Fine & Country Auctions is…
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Movers & Shakers
Fine & Country expand Knutsford team
Fine and Country Knutsford has appointed a new Senior Country Homes Consultant.
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Latest property news
Fine & Country’s strategies announced at Conference
Fine & Country’s strategies for 2017 were announced at its conference, gala dinner and annual awards, which was held at The Vox conference centre in Birmingham on Friday 27th January. Over 150 estate agents attended, including international representatives from as far afield as Qatar, Italy, Portugal, Hungary, and Malta. Marketing strategy Fine & Country CEO David Lindley announced a strategy for 2017, which included the marketing plans. After the success of Fine & Country’s first television advert in 2016, the company will return to the screen in 2017, showing the advert on the Channel 4 Group throughout March, April and May. The advert will run again in the autumn and Fine & Country continues to advertise in key print publications such as the Sunday Times, The Times and The Telegraph, as well as improving their comprehensive online strategy. Many improvements are being made to the website, including a 24/7 live chat feature powered by Yomdel, an instant valuation tool and lifestyle features have been added to property pages, showing the location of nearby shops, schools, restaurants and more. New services In 2017, features will be added to allow clients to mark their preferred time for a valuation or viewing. Website…
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Latest property news
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Features
Fine & Country Portugal opens 10th office
International estate agency Fine & Country is opening its 10th Portugese office in Porto, to join the network of estate agents in over 300 locations worldwide.
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Agencies & People
Fine & Country Launch in Costa Blanca South
Fine & Country has opened a new office on the Costa Blanca.
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Movers & Shakers
Fine & Country, Costa Blanca South opens
International estate agency Fine & Country is opening a new office in January in Costa Blanca. Fine & Country Costa Blanca South... is joining the network of estate agents in over 300 locations worldwide and furthering the brand’s expansion in Spain.
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Features
Company names and intellectual property rights
When is a descriptive word not just a descriptive word? When it’s used to brand two separate property agencies and, according to a judge, to confuse the public. Trademark lawyer Imogen Wiseman reports .
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Agencies & People
Short cuts to success
Sheila Manchester explores the opportunities presented by franchises and similar business models.
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Agencies & People
Big wheels keep on turning
Andrea Kirkby investigates corporate strategy in a difficult market.
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